Performance Optimization

53% of mobile users abandon sites that take longer than 3 seconds to load. Your content doesn't matter if users never see it. Page speed directly impacts bounce rates, engagement, and revenue.

Google's Core Web Vitals (LCP, FID, and CLS) are now ranking factors. If your competitors' sites are faster than yours, they'll outrank you regardless of how good your content is.

Performance optimization isn't just about user experience. It also reduces server costs, improves accessibility for users on slow connections, and makes your codebase more maintainable.

I start with a comprehensive performance audit using Lighthouse, WebPageTest, and real-user monitoring data. This reveals exactly where time is being wasted: render-blocking resources, unoptimized images, unnecessary JavaScript.

• Image optimization with WebP/AVIF, responsive sizes, and lazy loading
• Code splitting and tree shaking to load only what's needed
• Font subsetting and CDN configuration for global speed
• Server-side rendering strategies and database query optimization

These optimizations alone typically cut load times by 50-80%. The goal is a Lighthouse score of 90+ across all categories.